I leave for SXSW Interactive on Friday and to build excitement all of my posts this week will be related to the conference. Today I'm kicking it off with "design visionary", futurist and SF grandmaster Bruce Sterling's Annual SXSW Rant in this week's Austin Chronicle. He talks about the evolution of the conference and how rapidly things are changing. It's a wild piece of writing that shows Bruce's mean skills of visionary thinking and literary bravado.
"There's an Apple Store a block away, where Mr. Jobs is selling iPods like Amy sells waffle-cones when it hits 105 degrees. So, where're all my records and CDs? They're inside the laptop. DVD player? Laptop. Newspapers? I read Google News in the morning. Where're my magazines? I read Metropolis Online, I write stories for SciFi.com. Where's my TV? I got no TV: Compared to Web surfing on broadband wireless, watching a TV show is like watching ice melt. I tried real hard to sit down and watch a television dramatic episode recently – it felt like watching Vaudeville, with a trained dog act and a guy juggling plates. TV is dying right in front of us. It's become a medium for the brainwashed, the poor, and the semiliterate. Where's my fax machine? Laptop. Mailbox? Laptop. Filing cabinet? Laptop. Working desk? Laptop. Bank? Laptop. Place of business? Laptop. Most people I deal with have no idea I'm here in California. They'd never think to ask me. Why should they? They send e-mail, they get what they want, game over."
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